SOLTAM

Size 200sqm
Location Beer Sheva
Completed 2025
Photographer Michael Shvedron & Anton Shverdlov
Concept & Design for a New, Unique SOLTAM Store
Our primary design focus was to highlight the story behind the brand:
its legacy, expertise, manufacturing processes, choice of unique materials—and above all, its uncompromising quality.
With the goal of creating more than just a generic retail space, we aimed to offer customers an immersive experience.
We wanted them to envision how the items might look in their own homes and feel the genuine warmth of cooking and the kitchen—the heart of the home.
Our vision was to establish a deeper, more authentic connection, while maintaining the clean, sleek aesthetic that underscores the quality of the products.
